Z conquers China and exports its Offline and Online concept
Accessibility, creativity, enthusiasm, values that appeal to the Chinese market and match what it is looking for.
Four stores will open in China by the end of 2017 and a hundred more have signed up with its new partner “ChinaTing” for the next 5 years.
E-commerce is just as promising.
Since the end of 2016, ChinaTing, in partnership with the leading crossborder platform in China, NetEase-Kaola, has been distributing the Z brand online and is accelerating its development with the introduction of new brands from the group starting from summer 2018.