In 1873, Levi Strauss, the founder of Levi’s, joined forces with Jacob Davis to design hard-wearing clothes reinforced with rivets and made from denim: blue jeans saw the light of day and were baptised 501’s in 1890.
A legendary moment in American fashion that saw jeans become a global success. A fashion staple with unlimited uses, jeans are a must-have for anyone’s wardrobe. Originally designed for adults, 1912 saw the production of denim dungaree shorts for kids. The kids’ line was an immediate hit and the brand hasn’t looked back since!
The latest Levi’s Kids collection follows the same theme as the adult range, by revisiting old classics and adding a contemporary twist.
The brand’s popularity is growing faster than ever. Its expanding presence on the French and International scenes will see the opening of forty-odd outlets in 2018, proving that the brand is still an iconic reference in the world of denim clothing.