Rémy BAUME – Kidiliz Group CEO
Kidiliz Group rose to its prominent present position propelled by the unrelenting entrepreneurship of the Zannier family, its founder and shareholder of 56 years. The Group has chosen to invite a new shareholder and to partner with Semir group, the kidswear market leader in China.
« KEY TO OUR SUCCESS IS THE UNDERSTANDING OF OUR CLIENTELE. »
Kidiliz built on the resounding success of its Z brand. Roger Zannier had willed it to take the concept of fashion into kidswear for every kid. He then broadened the Groups brand portfolio to fifteen brands, all of them rich with wide-eyed children imagery. Those two phases of development structured the group’s identity and character : the French touch in the talent and inspiration, the uncompromising quality of its products and its tireless entrepreneurship.
The Group wishes to cater to all kids and fulfill their aspirations to be different and to assert themselves. Iconic brands of the affordable kind are key to making this happen for them. This is why Kidiliz’s calling is to lead the premium fashion market, which by nature, cannot be but a global market.
It is no wonder that suffused with entrepreneurship, the Group has deployed a momentous international strategy in the last few years. Because of its size and its idio-syncracies, the Chinese market wouldn’t be approached unless we stroke up an alliance with a major local player.
Kidiliz Group and Semir remarkably complement each other. The partnership will enable Kidiliz to grow on the Chinese while pursuing its ambitious goals in the Western world. Their brand identities and know-how will remain the backbones of our two companies and our decision to join forces in the business will do justice to them by earning them the highest possible value.
The partnership with Semir presents with the most exciting of adventures. Loyal to the vision of our founders and our new stakeholders, the teams wish to share their passion and drive to make Kidiliz the the leader and standard-setting force in kidswear, relying on the variety and wealth of brand names and distribution networks.
Being a leader means constantly growing and always doing better. We will have much to do in the near future.
Together we will fulfill greater dreams and ambitions and apply ourselves with every bit of energy it will take because we know that the only way is up. The future spells growth. Together, Kidiliz and Semir will do even better and form the world’s second largest player in kidswear, not for a moment shying from overtaking our competitor and becoming Number One.
Because childhood evolves ; the children themselves outpace grown-ups in their evolution. Understanding family ties, friendship, understanding how kids relate to the world, understanding their viewpoints, developed so early and yet so staunchly, but also understanding how their parents,
ie our customers, experience such fast evolution. Discover here below Kidiliz’s many-faceted effort to protect, spright up and add pizzazz to the lives of kids !
