For 56 years the Zannier family, founder and primary shareholder of the Kidiliz Group, helped the company carefully craft its current position in the market by leveraging a relentless amount of entrepreneurship. Now, Kidiliz has chosen to team up with the SEMIR Group, the leader of the kidswear market in China.
Kidiliz first built itself on the resounding success of its brand Z. They then expanded their portfolio. Two big developmental phases helped forge the group’s identity and character. On one hand, the French touch in terms of talent and inspiration. On the other hand, the uncompromising quality of its products and entrepreneurship.
« Being a leader means constantly growing and always doing better. »
The Group strives to appeal to all kids and their craving to stand out when expressing themselves. Providing access to iconic brands is key here. Kidiliz’s mission is to be the leader of the premium fashion market in its sector.
The teams, who are loyal to the vision of our founders and our new shareholders, are passionate about making Kidiliz the leader and trend-setting force in kidswear. They can get this done through the variety and wealth of brand names in our portfolio, as well as our distribution networks.
Being a leader means constantly growing and always doing better.
Together, Kidiliz and Semir make up the world’s second largest player in the kidswear market. Their focus is to get ahead of the competition and become Number One.
Yet, childhood evolves. Children themselves are changing and still grow up too fast for adults. We owe it to ourselves to understand them to move on. Their family ties, friendships, how they relate to the world, their staunch and precocious viewpoints, but also figuring out how their parents, i.e. our customers, live through such fast evolution is vital to this.
Find out more about Kidiliz’s multifaceted effort to make child(hood) shine!
