This is where magic happens.
While being the essence of our craft, creation is also a matter of irrational instincts, flair and also talent. Why this pattern and not another? Why this cut? Why this detail? Why this material? Why this color? Of course, trend spotters’ insights inspire us, but most of all, our designers feeling guides us. They sometimes guess what is tune to the times and they sometimes spearhead or start the trend themselves, as the soothsayers they can sometimes be.
Ours is a blend of inspiration, magic, hard work and sheer passion. That is how each one the brands strong personality, image and style were defined. Absorba has a unique edge when it comes to hosiery. G-star Raw has developed the most iconic of denims and Chipie the coolest patched jeans. Let us mention Jean Bourget’s arty reinvention of conservative and Catimini’s audacious creativity with its hand-drawn prints.
However, if each of our labels has its specific characteristics, what they all have in common is the Kidiliz Group’s touch, this unique cocktail of perfect cuts, zest and trendiness, with a twist of mischievousness. Guided by product managers, our style designers strive to comply with the essential requirements of children and with each brand’s DNA. Magic means also knowing how to master fashion codes to bend them to live up to Z’s identity, 3 Pommes or Esprit. Style is in perpetual motion, and so are our creative teams!
Production
Kidiliz Group,
introduces about 40 collections and manufactures 35 million pieces of clothing a year.
The Purchasing Department is an essential player in the manufacturing process. Hand in hand with the other departments of the group, they’re the ones who have been managing all of the group’s purchases of every brand since 1986 and they’ve managed to be make the brands ever more competitive and premium quality.
Its total understanding and command of the clothes making industry on a global basis equip it to monitor the best suppliers in the world, wherever they may operate. Be it simply for the trading of the best products or the hiring of labour to manufacture pieces of clothing, the Purchasing Department enables all the group’s brands to access top quality material at fair prices, and to commission the production of the most sophisticated imaginable pieces of clothing.
More than 600 persons in more than 10 countries busy themselves to meet the brands’ expectations.
Distribution
For more than 50 years,
the presence in and resort to all distribution channels has built Zannier Group a competitive edge.
Focus on our valued retail networks : Z’s, Catimini’s and Kidiliz’s. Those three account for the bulk of the group’s business. And yet, their multibrand networks, department stores or general stores or eCommerce deserve and demand more than scant attention.
The group addresses all distribution issues, enabling a better distribution for the brands in France and abroad, relying on 8 subsidiaries operating all over the world. Italy, United Kingdom, Spain, Portugal, Germany, USA, Benelux, and United Arab Emirates, are all organized and managed by local leaders, bringing to Kidiliz Group their great knowledge concerning local markets.
Thanks to strong partners, our distribution extends well beyond Europe and North America, in mass consumption areas such as China or the Middle East, and even Japan or Colombia.
