Catimini makes waves on the runway

A runway show is a big event for a brand to organise, key to its image and reputation. While the result is often spectacular, the arrangements are complex.

Choosing a theme, timing runway walks and finding the perfect accessories all require detailed planning and orchestration.

As seen at fashion week, brands are keen to make you dream because everyone loves dreaming, whatever their age.

Catimini’s prints and colours take you on a visionary journey. What could be more magical than a label bringing its story to life through its collection?.

It all started in rue Martel. Catimini has invited us inside the brand – the theme of the SS20 collection.

Some children are just waking up, while others are enjoying the pleasures of water or relaxing among flowers and birds. The scenes are poetic and the atmosphere light and magical with a backdrop of different sounds and happy music.

Eleven children worked the runway in 25 different outfits. As usual, the brand put on quite a show. Invited press and influencers shared their enthusiasm with a flurry of Instagram posts.