Since his beginnings in the world of fashion 40 years ago, Paul Smith has established himself as the creator of a leading British clothes brand. The exuberant designer and stylist has a talent for anticipating and setting trends in the fashion world with his classic style, his offbeat touch and his easy-to-wear designs. His love of bringing a new twist to classic styles conveys his sense of humour as well as revealing his mischievous side. The Paul Smith Junior style to be seen in the eye-catching linings or typically British prints has that touch of English eccentricity which makes it unique. The children’s range perfectly reflects the deliciously offbeat ‘made in London’ look.