Beckaro: a new logo, a new visual identity.

Autumn Winter 2017 saw BECKARO enjoy a makeover with the launch of a new visual identity. The new logo features a ‘worn fabric’ typeface combined with a needle to symbolise creativity and style.

Inspired by the world of travel, the brand’s designs reflect teenagers’ sense of wanderlust. BECKARO’s eclectic designs blend folk with rebel styles and fabrics.

This winter, the brand’s heading to Brooklyn: folk meets urban styles for any girl or boy who wants a taste of The Big Apple.